What’s the difference between CMC and VMC certification?
Common Mark Certificates (CMC) and Verified Mark Certificates (VMC) both enable brand logos in email inboxes via BIMI, boosting trust, security, and deliverability. The key difference? VMCs require trademark validation and show a blue checkmark in Gmail, while CMCs are faster and more affordable but have limited support. Learn which option fits your email security and branding goals.
