The Salesforce Breach Is Every RevOps Leader’s Nightmare: How to Secure Connected Apps

The RevOps Tightrope: When "Just Connect It" Becomes a Breach Vector

If you're in Revenue Operations, Marketing Ops, or Sales Ops, your core mandate is velocity. Every week, someone needs to integrate a new tool: "Can we connect Drift to Salesforce?" "Can we push this data into HubSpot?" "Can you just give marketing API access?" You approve the OAuth tokens, you connect the "trusted" apps, and you enable the business to move fast. You assume the security team has your back.

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