Adidas Data Breach Highlights Third-Party Risks: Why AI-Based Cybersecurity Solutions Are Essential

On May 23, Adidas disclosed a data breach resulting from a cyberattack on a third-party customer service provider, exposing sensitive customer information in multiple regions, including the U.S. and Europe. While Adidas did not name the vendor involved, the company emphasized that the breach impacted “a few million individuals,” and included data such as contact

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28 May 2025


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