The Financial Impact of Online Brand Impersonation

The genuine threat of online brand impersonation is that it can damage a company’s customer relationships and tarnish its reputation in the market. Studies show that when a customer becomes the target of a spoofed website, email campaign, or other form of brand impersonation attack, they are more likely to blame the brand than the […]

The post The Financial Impact of Online Brand Impersonation first appeared on alluresecurity.

The post The Financial Impact of Online Brand Impersonation appeared first on Security Boulevard.