Hackers Want Your Customers’ Data: It’s Time to Hit Back

Customer trust is critical to long-term business success. But it is dramatically undermined when organizations fail to protect their personally identifiable information (PII). One study claims that two-thirds (66%) of US consumers would not trust a previously breached company with their data. And three-quarters (75%) say they’re ready to cut ties with a brand in the aftermath of a cybersecurity incident.

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